I was just reading an article I found on twitter about how Google Instant (the new Google search enhancement to be rolled out to all users soon) will ruin Search Engine Optimization (SEO) which I find kinda wrong.
First: SEO is a way to aid (content providers to provide ways to) internet users to find their way to their content. ie, it’s a mean to an end, not an end! So if Google (or Bing, etc) added new features to enhance the user experience (UX) and personalize search results that might break SEO, SEO should find a way to adapt. Killing innovation is not an option :)
SEO is not about deceiving people to direct them to your content, whether it’s relevant or not!!
Second: & that’s the main point here: As far as I can see, Google Instant is not ruining SEO as Steve claims. Search results are still gonna be shown as the good old days, the only main difference is that you won’t have to click ENTER after typing your search words. You can get instant feedback about where your search results meet your expectations or not. So if content-providers did their SEO job right, their content will show up according to the relevance of their content to the typed keywords.
So, what do you think? correct me if you can see it in any other way..
I find this tweet by @Bashmohandes more valid though:
Google Instant is cool, but I worry about advertisers, as some of their impression budgets are used while the user didn't show enough intent